SEO is a term that almost every other person, related to online business, seems to be interested about. People are found wondering about the importance of SEO and how it works. A lot of people struggle with visibility of their sites in Search Engine results and stuck on a way.
"I have a problem with getting
found. I built a huge Flash site
for juggling pandas and I'm
not showing up anywhere on
Google. What's up?"
Search Engine Optimization or "SEO" is an activity of ensuring a website can be found in Search Engines for words and phrases relevant to what the site is offering. Before describing the power of SEO, let me tell you the basic function of Search Engine and then it's relevance to SEO.
Search Engines have two major functions.
1. Crawling and Building an Index.
Imagine the World Wide Web as a network of stops in big city subway system where each stop is a unique document.The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links. Search Engines use automated robots called "Crawlers: to get to billions of documents the links.
2. Providing Answers
Search Engines are answer machines. When a person performs an online search, the search
engine scours its corpus of billions of documents and does two things: first, it returns only
those results that are relevant or useful to the searcher's query; second, it ranks those results
according to the popularity of the websites serving the information. It is both relevance and
popularity that the process of SEO is meant to influence.
Power of SEO
Why should you invest time, money and resources on SEO?
An important aspect of SEO is to make your website easy and friendly for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it can be useful for user. In other words, it helps the search engines to crawl the data easily and then answer the query.
A common Argument Against SEO
We frequently hear statements like this:
"No smart engineer would ever build a search engine that requires websites to follow certain
rules or principles in order to be ranked or indexed. Anyone with half a brain would want a
system that can crawl through any architecture, parse any amount of complex or imperfect
code, and still find a way to return the most relevant results, not the ones that have been
'optimized' by unlicensed search marketing experts."
But Wait ...
Imagine you posted online a picture of your family dog. A human might describe it as "a black,
medium-sized dog, looks like a Lab, playing fetch in the park." On the other hand, the best
search engine in the world would struggle to understand the photo at anywhere near that level
of sophistication. How do you make a search engine understand a photograph? Fortunately,
SEO allows webmasters to provide clues that the engines can use to understand content. In
fact, adding proper structure to your content is essential to SEO.
Understanding both the abilities and limitations of search engines allows you to properly build,
format, and annotate your web content in a way that search engines can digest. Without SEO,
a website can be invisible to search engines.
As keyword is the fundamental of the search process, therefore, it is really important to know that which words, related to your niche, are searched mostly by people. And it's the basic building block of SEO to do the keyword research first before start working at any website.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products,services, and content that web searchers are actively seeking.
Before you scroll the page further, read this important message. This will allow you to rank your website higher for your desired keyword. I'm not going to bore you with the bunch of explanations, I think it's better to dive right in the business.
And you should generally not use keywords in link anchor text pointing to other pages on your site; this is known as Keyword Cannibalization.
A common Argument Against SEO
We frequently hear statements like this:
"No smart engineer would ever build a search engine that requires websites to follow certain
rules or principles in order to be ranked or indexed. Anyone with half a brain would want a
system that can crawl through any architecture, parse any amount of complex or imperfect
code, and still find a way to return the most relevant results, not the ones that have been
'optimized' by unlicensed search marketing experts."
But Wait ...
Imagine you posted online a picture of your family dog. A human might describe it as "a black,
medium-sized dog, looks like a Lab, playing fetch in the park." On the other hand, the best
search engine in the world would struggle to understand the photo at anywhere near that level
of sophistication. How do you make a search engine understand a photograph? Fortunately,
SEO allows webmasters to provide clues that the engines can use to understand content. In
fact, adding proper structure to your content is essential to SEO.
Understanding both the abilities and limitations of search engines allows you to properly build,
format, and annotate your web content in a way that search engines can digest. Without SEO,
a website can be invisible to search engines.
As keyword is the fundamental of the search process, therefore, it is really important to know that which words, related to your niche, are searched mostly by people. And it's the basic building block of SEO to do the keyword research first before start working at any website.
Keyword Research
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products,services, and content that web searchers are actively seeking.
Before you scroll the page further, read this important message. This will allow you to rank your website higher for your desired keyword. I'm not going to bore you with the bunch of explanations, I think it's better to dive right in the business.
Buy a simple campaign for Keyword Research just for $5
We'll create an In-depth SEO report for your product, business, service or niche. This will allow you to get your site ranked much higher with the top search engines, and higher ranking means more dollars in your pocket. SEO is tricky business so do not just guess at what keywords are working and which ones aren't. In addition, we'll also help you with the usage of Keywords to get most of them.
I'm providing SPECIAL OFFER, order me first time and I'll do it free for YOU Next time.
We are offering,
- Keyword Research
- Backlinks of different type
Web2.0
Social Bookmarking
Niche Related do-follow and commentluv
Edu and Gov.
Our Method
- Head over to Google Keyword Planner and type in a keyword/keywords that a customer want us to find.
- Select the one with low competition and high conversion.
- As there is always a close variation in keywords we obtain from GKP, and suggesting the same keywords even to your competition, we use Hack the Keyword Planner for Original and Underground Keywords
Keyword Selection
Keywords are what help your site get recognized by Internet search engines, and as a result, help would-be customers find your Internet presence. There are many strategies that can be employed to ensure the likelihood of your website coming up in keyword searches. [We use the Google Adwords to help you find the list of potential keywords. You can use any of tools such as Google Trends, Microsoft Bing Ads Intelligence, Wordtracker's Free Basic Keyword Demand.] The process is:- Use a keyword tool to help you find the most targeted keywords for your site.
- Targeting keyword phrases is a much better idea than trying to target individual words. Keyword phrases tend to be easier to rank well for AND they typically convert far better than individual words.
- Target different keyword phrases on each page.
- Target no more than one or two primary and two or three secondary keyword phrases per page.
- If you generate hundreds (or even thousands) of pages of content, make sure they read well and have unique content. Over time, if people cite your content, your page will start to rank for many different terms as long as it is unique and targeted around a theme.
Page Optimization
Keyword usage is still a part of the search engines' ranking algorithms, and we can use some effective techniques for keywords usage to help create pages that are well-optimized. Use the keyword phrase:
- In the title tag at least once. Try to keep the keyword phrase as close to the beginning of the title tag as possible.
- Once prominently near the top of the page.
- At least two or three times, including variations, in the body copy on the page. Perhaps a few more times if there's a lot of text content. You may find additional value in using the keyword or variations more than this, but in our experience adding more instances of a term or phrase tends to have little or no impact on rankings.
- At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic.
- Once in the URL. Additional rules for URLs and keywords are discussed later on in this section.
- At least once in the meta description tag. Note that the meta description tag does not get used by the engines for rankings, but rather helps to attract clicks by searchers reading the results page, as the meta description becomes the snippet of text used by the search engines.
And you should generally not use keywords in link anchor text pointing to other pages on your site; this is known as Keyword Cannibalization.
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